The humans
behind the room.
Your AI Room is built and managed by SDB Srl — a Milan-based consultancy specialising in AI-driven marketing strategy.
Serena Dal Bosco
Researcher and specialist in AI prompt engineering and human-machine interaction. Academic background in communication and digital marketing. Active in research projects on generative AI, conversational interaction and ethical chatbot design. Expert in linguistic optimization for AI-readability — ensuring human content is also processable by AI systems.
Co-author of AI Marketing & How to Get Cited by AI (Amazon, 2026). Co-developer of the PNX model with Andrea Testa.
Andrea Testa
Digital marketing consultant since 1993. The only Diamond Google Ads Product Expert in Italy — one of approximately 20 worldwide. Professor of Digital Marketing at IULM University in Milan and CIELS (Brescia and Bologna). Head of AI-search systems development at IULM AI Lab.
Author of books on digital marketing (Hoepli, EPC, Amazon). Originator of the Citation Rate methodology and the PNX and LEAF analytical models. Winner of 9 awards at international Google Ads Summits.
SDB Srl
SDB Srl is a Milan-area AI and digital marketing consultancy. We build proprietary tools — CitationRate.com, KoreChatbot.com, Your AI Room — and deploy them for enterprise clients across finance, tourism, retail and professional services.